We have been part of each iteration of Birmingham Weekender in its evolution from its starting point in Arts Fest. In 2017 our role was production management, technical resource suppliers and event staffing for SAMPAD’s “City Parade”. The parade was a celebration of cultures in the form of a procession that spanned a route from one side of the City Centre to the other.
During the same weekend we supported other elements through hires and staffing including an exhibiton launch at BMAG for MBE awardee Mohammed Ali.
Working directly with the artists involved we shaped the content and route to ensure maximum exposure whilst working with the numerous stakeholders who’s land and facilities we would pass through. Our approach ensured a smooth event that was enjoyed by a capacity crowd that segued perfectly into the opening of the festival as a whole in Victoria Square.